Being in coffee I've always put pressure on myself to have some sort of dynamic video presence on social. Notice that I said "put pressure on myself". This isn't pressure from other people, it sources from me spending time online and wanting to put out content like Gary V or Chris Baca. Although I think I might enjoy it, I've realized it just isn't in the cards for me - and that's fine.
Coffee isn't complicated. Learn how to simplify coffee, make a better and easier cup at home or simplify your cafe operations.